Testimonial | CRM Migration

The Sales Machine is an ESN founded in 2015 by Régine Blanchard and Marc Bellot.
Fascinated by technology and sales, they trained with groups such as Microsoft, IBM, Oracle and Sun Microsystems. Convinced of the need for companies to digitize in order to boost their sales and marketing performance, increase their market share and boost their growth in order to remain competitive, they quickly became Platinum Partners of the Hubspot platform.

Today, they support 50% of startups and 50% of small and medium-sized businesses in their CRM migration projects , combining complementary solutions for marketing, sales and customer service.

To date, they are Platinum partners and have completed over 150 migration projects.
"We always try to combine French technologies that bring value to our customers, whether in the field of data acquisition or data transformation," says Marc Bellot, co-founder of The Sales Machine.

The Sales Machine addresses several markets, including software publishers offering their software in Saas mode, with several HR customers such as DigitalRecruiters, SkillUp and Eolia; industry with, for example, Factory Systems, leader in Industry 4.0, which digitalizes the processes of industrial companies with Schneider Electric solutions; and more recently DEMGY, European leader in complex injected parts using composite materials that promote the circular economy.

They are also involved in consulting and services, supporting companies such as Blue-Reg, which specializes in healthcare and life sciences and aims to expand into the European market.

In every project, whether it's a digital transformation, an information system implementation or a CRM migration, we find data, often spread across several systems, in different formats. It is then necessary to identify the data that customers need, to format it and then repatriate it to the target system.

 The difficulty lies in these connections to a multitude of systems with different technologies - some aging, some new, multiple applications, ....

 "We generally need to access no less than 5 applications. This ranges from the SIRET number that is collected in an ERP to customer data contained in the Office applications of sales representatives, or to an invoicing, EDM or stock management system, for example.

This is where Tale of Data comes into its own. Whatever the system, Tale of Data knows how to access data, repatriate it, normalize it to the right format and make it available and usable by users," explains Marc Bellot. Marc Bellot.

Tale of Data is a platform that automatically maps corporate data. In addition to mapping, the no-code solution provides access to data, making it reliable over time, so that it can be used directly by the business.

 "The fact that the Tale of Data solution can access all data regardless of the system or technology is a major advantage for us. We can guarantee our customers that access to their data will be possible, easy, and that there will be no loss of data. And this may involve, for example, several tens of millions of invoicing lines that need to be integrated into a new system or access to inventories that may contain several million products," testifies Marc Bellot.

🤞 Reliability and peace of mind are the key words to describe the partnership with Tale of Data.

"Tale of Data is a truly reliable partner with whom we know we'll never be blocked by technical constraints. This enables us to propose clear, realistic migration strategies to our customers, identifying the associated risks and timescales from the outset. In short, it makes our sales proposals more competitive," continues Marc Bellot.

"In the end, it's better data quality for more informed decision-making by our customers, and shorter project implementation times. Migration with Tale of Data can be reduced from months to weeks, or even days," concludes Marc Bellot. Marc Bellot.

Find out how to make your CRM transition a smooth one with our webinar 'Painless CRM change: Practical tips for a successful transition' 👇