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Data Driven* strategy and governance issues - Customer Story

Feedback from the Manutan Group.


What does Tale of Data bring to the table to meet these challenges? What were the steps involved in the choice? What are the benefits for Manutan's businesses and customers, both companies and local authorities?

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Data-driven strategy: key points for Manutan The challenge of data quality is strategic for the Group, which offers its corporate and local authority customers over 700,000 products and services (office supplies, IT equipment and fittings).


Visit objectives objectives are as follows:

  • optimize all processes that include data;

  • prepare data for analytical initiatives;

  • comply with legal obligations.

Manutan: the Group Manutan is Europe's largest supplier of business products and services office supplies, IT equipment and fittings. In short, the Manutan Group is :

- a catalog of over 700,000 items ; - a in 17 countries ; - 28 subsidiaries in Europe ; - 2,300 employees ; - sales of 820 million euros by 2021.


Challenges and governance issues The group wants to make the 700,000 items in its catalog available to its customers, both companies and local authorities, as efficiently as possible. It found that its data was unreliable, and that there were many inconsistencies. Manutan was looking for a solution to equip both the employees responsible for data and the business lines to optimize their processes, and prepare the data for analytical initiatives, in compliance with legal obligations.

" We needed to industrialize our data quality processes " says Aude Poorjabar, Data Quality and Governance Manager at Manutan.

Why Tale of Data for a data driven strategy?

Following a call for tenders, Tale of Data was chosen because of :

- the quality of the solution to industrialize their data quality processes;

- security and collaborative data analysis and remediation capabilities;

- drastically reducing the number of manual tasks;

- The ability of the software to easily combine different data sources, such as files or databases.


"We developed our use cases according to several criteria that were important to us, with different solutions, and Tale of Data came out on top", says Mbery Ngom, Data Quality Analyst at Manutan. says Mbery Ngom, Data Quality Analyst at Manutan.


The cost of the solution was also an important criterion.

Manutan's data-driven strategy with Tale of Data: the benefits The Tale of Data solution is very easy to use, enabling us to process large volumes of data and automate processes. "It's much simpler than an Excel file, for example. The solution makes it possible to process rows automatically, combine different data sources, reuse workflows and share them with multiple users," says Mbery Ngom.


" From two different data sources, we prepared a workflow and processed our use case in two hours where it had previously taken a week, using Python scripts. " explains Mbery Ngom. This functionality is essential, particularly for operational professions - data managers today, merchandizing managers tomorrow - to prepare data and control its multiple uses. The solution also features a predefined data quality algorithm. In workflows, it detects the completeness rate for various product characteristics (the height of a table, for example), enabling mandatory verification criteria to be defined, thus avoiding customer returns.

The solution allows to detect duplicates at the product level, to identify data quality issues and to make corrections, in short to set up a real data governance.


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